FeLVi Construction Services has been building, engineering and managing large scale commercial construction projects for 40 years. The goal was to construct a new logo that was as straight forward as the company. Follow this up with a website and corporate packet that encompassed all of their capabilities and strengths.
Hope Manor - Chicago Veterans Housing
Identity, Graphic Design, Donor Package, Stationary System
The first in the country, Chicago builds housing for veterans. Volunteers of America (VOA) has been serving veterans since 1896. In Chicago, approximately 1,000 Veterans are homeless on any given night. VOA has met that challenge by building Hope Manor Apartments. The success of this program led to a second build to serve some of the most vulnerable veteran, families. The opportunity to design a logo, stationary system and donor package for this project was inspiring. A home draped in the flag and a star (the veteran) at it’s heart.
Creative Direction, Graphic Design, Trade Show
They like dirt and wood to! It started out as a quick meeting and concept brain storm. And turned out just as planned. A desk made of recycled wood on wheels, capable of holding the display banners during transport. bamboo USB giveaway with white paper and videos.
Some great work with a great client. We make it look easy. That's our job.
Anthony Valentino Salon & Day Spa
Art Direction, Branding, Brochure, Advertisements, Logo, Stationary System, Environmental
A beautiful salon just outside Chicago. We were there as they prepared to move and create a whole new space and experience for their clients. The two owners brought to the brainstorming meeting, a brick and velvet fabric, as they were just beginning construction on the building. The end result of a yin yang logo with a swoosh of hair. And a mark that relates across all media. The green for growth and blue for water is exactly what they work with every day. The exterior and interior signage along with brochure bring all the assets together.
Open Road Incredible Edibles
Art Direction, Creative Direction, Package Design, Leadership Management
Open Road Incredible Edibles is a start-up specializing in artisan, handcrafted, all natural organic performance enhancing confectionery bars. The design and direction goals here are to streamline the overall branding. The challenge to choose the right color for packaging. Making sure interns get layered files up and running not to mention keeping it readable. And create a hand out for the Sweets and Snack show. This is a yummy project!
Art Direction, Branding, Graphic Design, Social Media
Moocho Poocho dog walking service in Chicago has a love and caring for dogs (and cats). The logo colors are all about Chicago blue! A playful use of Rockwell typography, and a firm all caps of there services in Bell Gothic, let you know just who they are. A logo must work in black and white first and foremost. You never know what media outlet uses down the road your mark will need. Keep it simple. That way, it can be as large as an ad on the side of a bus, or as small as a favicon.
Art Direction, Design, PSA Copy
KishHealth/Northwestern Medicine wanted to create an advertising campaign starting with a series of PSA posters geared towards parents and middle school children about the dangers of drug use. Four posters contain a parent focus about creating a conversation with their children. And another series focus’ on teens learning about the danger and damage to there still growing bodies.
Art Direction, Branding, Package Design
Blessed Necessities is a aromatherapy product brand based on essential oils and herbs, with customers worldwide. The concept for the brand was to keep it simple just like the recipes yet show a sense of calm, nature and trust.
Product Design, Pattern/Textile Design, Giftware
A love of surface design began back when my job was to pick out fabric for fashion designs. The visuals, textures and concepts of an overall look was inspiring. And of course creative. Then it was rekindled as a creative passion with the opportunity in my visual design career to work with an internationally know artist on all things product, surface, giftware design. It has since been rekindled and these are a few inspirations. Examples include: 'Birthday Party', "As Seen On" the Pattern Parade: http://annietroe.blogspot.com/p/pattern-parade.html - An honor and privilege, thank you Annie! Check back soon to shop in my store.